The exhibition was held with the participation of numerous entities, including brands related to children, toy companies, educational tools providers, governmental bodies, health institutions, and community initiatives. Among the most prominent companies that played a pivotal role in the exhibition was Maharah Human Resources Company, which provided professional babysitting services during the event. This service was highly praised by attendees due to Maharah’s commitment to offering practical solutions that meet families’ needs with the highest quality. The company extended special thanks via its account on X (formerly Twitter) to everyone who visited its booth, expressing their anticipation for meeting again at upcoming events.

The Kid and Future Exhibition (KIDDO EXPO), in its first edition, was organized at the Madareem Crown Hotel in Riyadh. It was scheduled to run for three days, from February 5 to 7, 2025 (corresponding to Sha’ban 6 to 8, 1446 AH).

Over the course of the three days, the exhibition welcomed more than 7,000 visitors. It offered over 20 different programs for children and hosted numerous activities such as competitions and prize giveaways. One of the highlights was the visit of Dr. Abdulmajid Al-Malik, Advisor at the Royal Court, to Maharah’s booth.

The exhibition had several key objectives aimed at delivering an experience that caters to the needs of children and families, enhances children’s wellbeing and development, and supports parents in choosing the best for their children. The primary goals of the exhibition included:

• Presenting innovative educational solutions.
• Improving child health.
• Creating communication opportunities between families and child-focused entities.
• Offering high-quality services that meet the needs of families and children.
• Raising awareness on child-rearing and skill development.
• Providing interactive and recreational activities.