April 21, 2025
Mahara-thon The Essence of Innovation
Continuous Innovation and the Pursuit of Creative Discoveries Continuous innovation, the pursuit of novel and creative discoveries, and the empowerment of individuals with an innovative mindset are the paths toward progress and growth. This is the path adopted by Maharah Company, which has become one of the leading companies in promoting innovation and creativity. The company took a significant step forward by launching the Maharahthon Challenge.
Maharahthon: The Title of Innovation
As part of Maharah’s vision that innovation and creativity are the optimal paths to achieving all goals—and the strongest support for realizing Saudi Arabia’s Vision 2030—the company decided to launch the Maharahthon Challenge, a unique competition that seeks out creative thinkers and innovators with original and unconventional ideas. These ideas aim to exceed expectations and break away from the norm in order to reduce costs and increase revenues effectively. This was emphasized by the CEO of Maharah, Abdulaziz Al-Kathiri, in his message titled Inspiration, Empowerment, and Growth.
Objectives of the Maharahthon Competition
The Maharahthon competition consists of two main tracks in which innovators compete:
- Innovation Track: This track involves competition among creators to present innovative services and products that can assist customers and enhance their experience. The company also aims to expand its customer base and increase efficiency in its sales and marketing operations across targeted sectors. Strong support is provided to creative ideas that serve this track.
- Operational Efficiency Track: In this track, participants aim to reduce waste and maximize the use of available resources while ensuring the quality of the services provided.
Maharahthon Prizes
Maharah offers substantial cash prizes for the top three creative ideas in each track to support innovators and thinkers: Innovation Track Prizes:
- 1st place: SAR 15,000
- 2nd place: SAR 10,000
- 3rd place: SAR 5,000
Operational Efficiency Track Prizes:
- 1st place: SAR 10,000
- 2nd place: SAR 5,000
- 3rd place: SAR 3,000
Maharahthon Timeline
The Maharahthon competition begins on World Creativity and Innovation Day, April 21, and runs for 32 days divided into two phases. The first phase starts on April 21 and ends on April 30, during which participating projects are submitted electronically. The second phase begins on May 4 with the announcement of the first phase results and the names of the finalists. These finalists will present their ideas professionally before a judging panel. The event concludes on May 22 with an awards ceremony and the launch of the implementation of the winning ideas. Maharahthon is a competition born from Maharah’s continuous efforts to evolve and support innovation and creativity. It is a one-of-a-kind event that fosters sustained innovation and creative thinking within the company.
