September 10, 2026
Maharah Establishes an Enterprise Artificial Intelligence Lab in Collaboration with Exquitech During LEAP 2026
Maharah Human Resources Company’s participation in LEAP 2026 witnessed the signing of a strategic agreement with Exquitech, Microsoft’s strategic partner, to establish and operate the Enterprise AI Lab, in a step that reflects Maharah’s direction toward accelerating the adoption of artificial intelligence technologies, enhancing digital innovation, and building enterprise capabilities that support the development of its business and its readiness for the future.
The agreement came as an extension of Maharah’s digital transformation journey and a transition to a more advanced stage in leveraging modern technologies, data, and artificial intelligence as key business enablers, contributing to improving operational efficiency, developing services, supporting decision-making, and strengthening the Company’s ability to keep pace with rapid transformations in the human resources sector and the business environment.
An AI Lab That Transforms Technology into Practical Solutions
The Enterprise AI Lab represents a platform for developing and adopting artificial intelligence applications in line with Maharah’s needs and business priorities, with a focus on transforming technological capabilities into practical use cases that deliver tangible impact across operations, services, and customer experience.
Through the Lab, Maharah, in collaboration with Exquitech, will explore and develop solutions based on Generative AI, analytics, and automation, while leveraging Microsoft’s ecosystem and technologies to develop digital solutions that can be implemented and scaled according to business needs.
The Lab also provides an enterprise environment for testing ideas, developing models, and evaluating their feasibility and impact before expanding their implementation, helping direct investment in artificial intelligence toward initiatives linked to the Company’s priorities and capable of delivering real business value.
Building Capabilities and Transferring Knowledge Within Maharah
The scope of the agreement is not limited to developing technical solutions, but also extends to building capabilities and transferring knowledge in the field of artificial intelligence within Maharah, enhancing the readiness of its talent to benefit from modern technologies and their applications in the workplace.
Developing internal capabilities represents a key part of Maharah’s direction toward building a sustainable digital ecosystem by empowering teams with the necessary knowledge and tools, enhancing their understanding of artificial intelligence applications and capabilities, and enabling their participation in developing solutions linked to actual business needs and challenges.
Through this approach, Maharah seeks to establish a culture of innovation and continuous development and transform artificial intelligence from a supporting technology into an enterprise capability that can be leveraged across the Company’s various sectors and business areas.
Governance That Supports the Responsible Use of Artificial Intelligence
Alongside the development of intelligent applications and solutions, Maharah places importance on building a clear enterprise framework that supports artificial intelligence governance and its responsible use, while providing clear foundations and mechanisms for developing, evaluating, and implementing use cases.
This framework contributes to promoting the responsible handling of data and technologies, regulating the mechanisms for adopting intelligent solutions, and building a reliable foundation that enables the Company to expand in the future in artificial intelligence applications in an organized manner aligned with business requirements.
From Data to Sustainable Business Value
Leveraging data represents one of the key pillars of Maharah’s digital transformation journey, and the Enterprise AI Lab comes to strengthen the Company’s ability to transform data into practical value that supports business operations and decision-making.
Through the use of artificial intelligence, analytics, and automation, Maharah aims to develop solutions that contribute to improving operational efficiency, enhancing service quality, and supporting faster and more accurate decision-making, in addition to exploring new opportunities for business development and improving the experience of customers and beneficiaries.
This direction also strengthens Maharah’s ability to link technology investment with the Company’s strategic priorities and leverage data and artificial intelligence to create sustainable business value and support future growth and development opportunities.
LEAP 2026.. A New Milestone in Maharah’s Digital Journey
The signing of the agreement with Exquitech during LEAP 2026 represented a new milestone in Maharah’s digital journey, through which the Company is moving toward expanding the use of artificial intelligence, data, and automation and building capabilities that enable it to develop smarter and more flexible solutions.
Through the establishment of the Enterprise AI Lab in collaboration with Exquitech, Microsoft’s strategic partner, Maharah continues to invest in modern technologies and strategic partnerships that contribute to accelerating innovation, building capabilities, improving business efficiency, and enhancing the Company’s readiness for the future.
Maharah continues to develop its digital ecosystem in a way that connects technology, data, innovation, and business, strengthens its ability to provide more advanced and efficient human resources solutions and services, and supports its competitiveness and long-term growth.
